Ayres of Fareham is a family run business, established in 1981 by father and proprietor Gerald Ayres.

Gerry has worked in the motor trade since 1963, and his wife Ethelle, son Robert and daughter Susan all work together to offer all their customers the care and commitment which is so often lacking in this increasingly impersonal age.

The key element to success came when Gerry switched his franchise from Renault to Proton in 1989. Although quite unknown at the time, Proton has gone from strength to strength, offering not only one of the best warranty packages around but also excellent reliability and fantastic value for money

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Latest News

16 Feb 2012 Proton Teams up with WMS Group To Be 'Safe & Sound Proton Cars UK are delighted to announce an exciting new partnership with The WMS Group which will see Proton dealerships offering customers used vehicles covered by the award winning 'Safe and Sound' used car warranty and customer satisfaction scheme. This unique seven element warranty packageis endorsed by Sir Stirling Moss OBE who describes the scheme as 'a winning product for motorists in the UK'. Read More

16 Feb 2012 S-WRC: PROTON WINS RALLY SWEDEN! PROTON rallied to its first ever victory in the 2012 FIA Super World Rally Championship (S-WRC) with Per Gunnar Andersson claiming a dominant drive in he Satria Neo S2000 to finish more than three minutes clear of his nearest rival in Rally Sweden. Read More

09 Nov 2011 Proton Victorious at the China Rally Proton's Satria Neo S2000 enjoys fourth victory with Alister McRae Read More

09 Nov 2011 Proton tops two categories in the Brighton to London Future Car Challenge Malaysian car manufacturer Proton has had cause to celebrate having won two categories in the Brighton to London RAC Future Car Challenge which took place on Saturday 5 November. Read More

12 Mar 2010 Proton unveils concept global car series at 80th Geneva Motor Show Proton EMAS concepts Read More